Keyword Discovery

The Keyword Discovery report can be used to find keywords across multiple items, brands and categories. It can also be used at the item level to discovery keyword opportunities for an individual item.

Use Cases

Keyword Research for Advertising or Listing Optimization

Identify keywords that are relevant to a category, brand or item. Enter a Category and a Brand or Item ID(s) to discover keywords that get good search volume and are also relevant to the category, brand or item being researched to add to your advertising campaigns or product page content.

New Product Launches

Identify what keywords are driving the most traffic and sales within a category you are planning on launching new products in or that a top selling competitor is getting traffic from. Understanding how people search for products in a category will help you know which keywords and products to focus on that will have the biggest sales opportunities.

Pro Tip: Enter a Brand name in the filter first and then the Category filter will let you see a list of the top categories the brand has products in that you can set as an additional filter to get a list of keyword opportunities for the brand that is grouped by category.

Metrics

Search Volume Percentile	Provides a relative search volume metric to identify which keywords are being searched most by shoppers. The higher the percentile, the more search volume the keyword gets relative to other keywords.
Relevancy Score
Opportunity Score
Brands ATF
Brands (Sponsored)
Items (Sponsored)
Avg. Price ATF

Filters

Retailer Site	Select the Retailer site dataset to use for the report. Only retailer datasets for which your account is subscribed will appear in the list.
Brand	Enter any brand(s) to include in the report. Default is any value (blank)
Item ID	Enter any specific item IDs (ie ASIN) to include in the report. Default is any value (blank)
Keyword	Enter any specific or broad match (contains) search terms to include in the report. Default is any value (blank)
Date Range	The period of time for which the data will be displayed. Default is 8 complete weeks.
Top Keywords/Items to Show	The number of keywords or items to show in the charts. Default is to display the top 5.
Group by	Select the rollup period of the data by day, week, or month. Default is Week
Page	The number of search results pages to include in the report. Default is page 1 of search.

Scheduled Delivery & Alerts Recommendations

- Set Alerts from specific report