---
title: Playbooks | Knowledge Base
description: Step-by-step instructions in using the Analytic Index platform to accomplish tasks such as driving biz dev, increasing traffic, and keyword discovery
---

[Skip to content](https://knowledge.analyticindex.com/playbooks#main-content)

English

Show submenu for translations

![Analytic Index Logo-1.png\]](https://knowledge.analyticindex.com/hs-fs/hubfs/Analytic%20Index%20Logo-1.png?height=40&name=Analytic%20Index%20Logo-1.png)

- [Default HubSpot Blog](https://blog.analyticindex.com/blog)

Open main navigation

Close main navigation

- [Default HubSpot Blog](https://blog.analyticindex.com/blog)
- English
  
  Show submenu for translations
- Analytic Index

 Analytic Index

 Hello. How can we help you?

- There are no suggestions because the search field is empty.

1. [Knowledge Base](https://knowledge.analyticindex.com/)
2. [Playbooks](https://knowledge.analyticindex.com/playbooks)

# Playbooks

 Step-by-step instructions in using the Analytic Index platform to accomplish tasks such as driving biz dev, increasing traffic, and keyword discovery

## Category & Market Intelligence

- [Use Cases: Competitive Intelligence](https://knowledge.analyticindex.com/use-cases-competitive-intelligence)
- [Use Cases: Category & Market Intelligence](https://knowledge.analyticindex.com/use-cases-category-market-intelligence)

## Keyword Research & Discovery

- [Identify the Top-Searched Non-Brand Keywords in the Category](https://knowledge.analyticindex.com/find-the-top-searched-nonbrand-keywords-that-are-driving-the-most-organic-traffic-for-the-top-selling-products-in-the-category)
- [Use Cases: Keyword Research & Discovery](https://knowledge.analyticindex.com/use-cases-keyword-research-discovery)

## Organic Search & PDP Optimization

- [Use Cases: Organic Search & PDP Optimization](https://knowledge.analyticindex.com/use-cases-organic-search-pdp-optimization)
- [Identify Non-Branded Keywords that are Driving Shopper Discovery for Your Brand](https://knowledge.analyticindex.com/identify-non-branded-keywords-that-are-driving-shopper-discovery-for-your-brand)
- [Identify How Competitors are Advertising Their Products](https://knowledge.analyticindex.com/identify-how-competitors-are-advertising-their-products)
- [Identify High Opportunity Non-Brand Keywords for Advertising](https://knowledge.analyticindex.com/identify-high-opportunity-non-brand-keywords-for-advertising)

## Paid Search & Sponsorship

- [Use Cases: Paid Search & Sponsorship](https://knowledge.analyticindex.com/use-cases-paid-search-sponsorship)
- [Find Branded Keywords Your Competitors are using that need defending](https://knowledge.analyticindex.com/find-branded-keywords-your-competitors-are-using-that-need-defending)
- [Benchmark Your Advertising vs the Competitors](https://knowledge.analyticindex.com/benchmark-your-advertising-vs-the-competitors)
- [Increase Ad Impression Share by Expanding Keywords to New Ad Types](https://knowledge.analyticindex.com/increase-ad-impression-share-by-expanding-keywords-to-new-ad-types)

## New Business Development

- [Use Cases: New Business Development](https://knowledge.analyticindex.com/use-cases-new-business-development)
- [How do I identify ideal prospects for my agency?](https://knowledge.analyticindex.com/identify-prospects)
- [How to create engaging content to use in new-prospect outreach?](https://knowledge.analyticindex.com/prospect-outreach)

- [Dashboards & Reports](https://knowledge.analyticindex.com/dashboards-reports#main-content)

    - [Analytic Index Dashboards](https://knowledge.analyticindex.com/dashboards-reports#analytic-index-dashboards)
    - [Other Articles](https://knowledge.analyticindex.com/dashboards-reports#other-articles)
- [Playbooks](https://knowledge.analyticindex.com/playbooks#main-content)

    - [Category & Market Intelligence](https://knowledge.analyticindex.com/playbooks#category-market-intelligence)
    - [Keyword Research & Discovery](https://knowledge.analyticindex.com/playbooks#keyword-research-discovery)
    - [Organic Search & PDP Optimization](https://knowledge.analyticindex.com/playbooks#organic-search-pdp-optimization)
    - [Paid Search & Sponsorship](https://knowledge.analyticindex.com/playbooks#paid-search-sponsorship)
    - [New Business Development](https://knowledge.analyticindex.com/playbooks#new-business-development)
- [General Help & FAQs](https://knowledge.analyticindex.com/general-help-faqs#main-content)

    - [Frequently Asked Questions](https://knowledge.analyticindex.com/general-help-faqs#frequently-asked-questions)
    - [Data Definitions](https://knowledge.analyticindex.com/general-help-faqs#data-definitions)
    - [Outages / Issues](https://knowledge.analyticindex.com/general-help-faqs#outages-issues)
    - [Agent Information](https://knowledge.analyticindex.com/general-help-faqs#agent-information)
- [Instructional Videos](https://knowledge.analyticindex.com/instructional-videos)

- [Default HubSpot Blog](https://blog.analyticindex.com/blog)

[![Chill listening crop-3](https://knowledge.analyticindex.com/hs-fs/hubfs/Analytic%20Index%20Logo-2.png?width=101&height=34&name=Analytic%20Index%20Logo-2.png "Chill listening crop-3")](https://www.analyticindex.com)

Copyright © 2026, Mars United Commerce