---
title: Report ID Reference
description: Agent instructions for mismatched names and report slugs
---

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# Report ID Reference

Several Analytic Index reports have internal IDs that differ from their display names. Use these exact IDs when calling `get_report`, `get_report_url`, `query_report_data`, or `query_report_tile_data`.

| Display Name | Report ID |
| --- | --- |
| Category Snapshot & Market Share | `category-snapshot` |
| Brand & Items Snapshot | `competitive-brand-snapshot` |
| Brand Snapshot (Legacy) | `brand-snapshot` |
| Marketplace Intelligence | `brand-finder` |
| Detail Page Scorecard | `brand-scorecard` |
| Keyword Opportunities | `priority-keywords` |
| Keyword Discovery | `item-keyword-discovery` |
| Share of Voice (Cross-Retailer) | `share-of-voice-cross-retailer` |
| Executive Summary (Search Intelligence) | `search-intelligence-executive-summary` |
| Sales & Traffic Performance | `sales-operations-executive-summary` |
| Traffic & Conversion Opportunities | `sales-and-traffic-opportunities` |
| Best Seller Rankings | `revmo-best-seller-rankings` |
| Brand vs. Non-Brand Segmentation | `ads-by-search-term-type` |
| Campaign Ad Type Segmentation | `ads-by-ad-type` |
| Match Type Segmentation | `ads-by-match-type` |
| Gaps in Campaign Types | `ad-type-opportunities` |
| Gaps in Exact Match Ads | `exact-match-ad-opportunities` |
| Walmart Advertising Audit | `walmart-ad-audit-home` |

All other reports use IDs that closely match their display names (lowercased, hyphenated). When in doubt, call `list_reports` to confirm.

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