--- title: 1P Analytics Reports description: explaining all 1p only reports --- [Skip to content](https://knowledge.analyticindex.com/1p-analytics-reports#main-content) English Show submenu for translations ![Analytic Index Logo-1.png\]](https://knowledge.analyticindex.com/hs-fs/hubfs/Analytic%20Index%20Logo-1.png?height=40&name=Analytic%20Index%20Logo-1.png) - [Default HubSpot Blog](https://blog.analyticindex.com/blog) Open main navigation Close main navigation - [Default HubSpot Blog](https://blog.analyticindex.com/blog) - English Show submenu for translations - Analytic Index Analytic Index Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://knowledge.analyticindex.com/?hsLang=en) 2. [Dashboards & Reports](https://knowledge.analyticindex.com/dashboards-reports?hsLang=en) 3. [Analytic Index Dashboards](https://knowledge.analyticindex.com/dashboards-reports?hsLang=en#analytic-index-dashboards) # 1P Analytics Reports #### What is 1P Analytics? 1P Analytics reports surface actual Amazon sales, traffic, inventory, and advertising data from a connected Amazon Vendor Central or Seller Central account. All data in this section comes from your 1P connection — not from Analytic Index's search crawl. These reports are only available to clients who have connected their Amazon account. **Access:** Requires Amazon Vendor/Seller Central API connection. If a client hasn't connected their account, all reports in this section will return no data. Direct them to their account manager. **Vendor Central Source filter:** Available on all 1P reports. If multiple Vendor Central connections are active (Manufacturing, Sourcing), toggle between them or combine. **Important terminology:** In 1P reports, "organic" means non-ad-attributed sales or traffic (i.e., not driven by an ad click). This is different from "organic" in search crawl reports, which means appearing in non-sponsored search results. Do not conflate these two uses of the word. --- #### Sales & Traffic Performance **Report ID:** `sales-operations-executive-summary` **Best for:** Executive-level overview of Amazon 1P business health spanning organic, paid, and operational metrics in a single dashboard. The broadest single-report view available. **Primary anchor:** Auto-scoped to connected 1P account + Retailer (Amazon.com only). Add Brand or Item ID to narrow. **Key tiles:** - Sales Performance KPI — total sales, total traffic, conversion rate, avg order value — all with period-over-period comparison - Sales Trends — weekly/monthly total sales, ad sales, organic sales with conversion rate overlay - Traffic Trends — total traffic, paid traffic (ad clicks), organic traffic with conversion rate - Marketing Performance — ad spend, CPA, TACOS (Total Ad Cost of Sales = ad spend ÷ total sales), TROAS (total sales ÷ ad spend). Note: TACOS and TROAS use total sales (not just ad-attributed), making them more holistic efficiency metrics than standard ACOS/ROAS. - Organic Traffic at a Glance — organic keywords (page 1 appearances), organic views, organic ordered units, organic conversion rate - Inventory at a Glance — sellable inventory, unsellable inventory, low inventory alert count, high inventory alert count - Navigation tiles — UI buttons linking to drill-down reports; not data tiles **Date filter name:** `Current Period`. Default 13 weeks. Past Period sets automatically to prior 13-week window. Date Granularity: Day / Week / Month (default Week). --- #### Sales Performance **Best for:** Detailed Amazon sales analysis — revenue, units, conversion rate, organic vs. ad sales breakdown, top selling products, and regional distribution. **Primary anchor:** Auto-scoped to connected 1P account. Add Brand or Item ID to narrow. **Key tiles:** Sales Performance summary table, Sales by Region (map), Top Selling Products, Category Sales Performance, Organic vs. Ad Sales Breakdown, Sales Over Time by Item. **Date filter name:** `Current Period`. Default 13 weeks. Past Period available — sets automatically. Date Granularity: Day / Week / Month (default Week). **Common mistake:** Mixing up Organic vs. Ad Sales Breakdown with search crawl data — "organic" here means non-ad-attributed sales, not organic search rank. --- #### Traffic Performance **Best for:** Detailed Amazon traffic analysis — page views, glance views, conversion rates, organic vs. paid traffic breakdown, and keyword-level traffic data. **Primary anchor:** Auto-scoped to connected 1P account. Add Brand or Item ID to narrow. **Key tiles:** Traffic Performance summary table, Top Traffic Products, Category Traffic Performance, Organic vs. Paid Traffic Breakdown, Keywords (traffic-driving keyword list). **Date filter name:** `Current Period`. Default 13 weeks. Past Period available. Date Granularity: Day / Week / Month (default Week). **Common mistake:** Using the Keywords tile in this report without cross-referencing Organic Rank Tracker — the Keywords tile shows traffic-driving keywords from 1P data but won't show rank position or competitor context. Always pair with Organic Rank Tracker or Item Search History for the full picture. --- #### Inventory Performance **Best for:** Amazon inventory health from 1P data — sellable vs. unsellable inventory, units by region, items with low inventory, and weekly units ordered trends. More detailed than Inventory Opportunities report. **Primary anchor:** Auto-scoped to connected 1P account. Add Brand or Item ID to narrow. **Key tiles:** Inventory Performance summary table, Inventory Units by Region (map and chart), Top Inventoried Products, Sellable vs. Unsellable Inventory Breakdown, # of Items with Low Inventory. **Date filter name:** `Current Period`. Default 13 weeks. Past Period available. Date Granularity: Day / Week / Month (default Week). **Additional filter:** Item Inventory Day Number — sets the snapshot day used for inventory count calculations (default 1). **Common mistake:** Over-relying on this when the brand has more robust inventory systems — most brands manage inventory in dedicated systems (NetSuite, SAP, etc.) with more granularity. Use for quick Amazon-specific health checks. --- #### 1P Item List See Data Export KB article for full documentation. Summary: combines 1P Amazon actuals (sales, traffic, conversion, spend) with Analytic Index observed metrics (search visibility, sponsorship activity) in a single item-level table. 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