---
title: Ad Type Definitions
description: Here is a list of ad types available in our platform and the definitions for each for the various retailers
---

[Skip to content](https://knowledge.analyticindex.com/amazon-ad-type-definitions#main-content)

English

Show submenu for translations

![Analytic Index Logo-1.png\]](https://knowledge.analyticindex.com/hs-fs/hubfs/Analytic%20Index%20Logo-1.png?height=40&name=Analytic%20Index%20Logo-1.png)

- [Default HubSpot Blog](https://blog.analyticindex.com/blog)

Open main navigation

Close main navigation

- [Default HubSpot Blog](https://blog.analyticindex.com/blog)
- English
  
  Show submenu for translations
- Analytic Index

 Analytic Index

 Hello. How can we help you?

- There are no suggestions because the search field is empty.

1. [Knowledge Base](https://knowledge.analyticindex.com/?hsLang=en)
2. [General Help & FAQs](https://knowledge.analyticindex.com/general-help-faqs?hsLang=en)
3. [Data Definitions](https://knowledge.analyticindex.com/general-help-faqs?hsLang=en#data-definitions)

# Ad Type Definitions

## Here is a list of ad types available in our platform and the definitions for each for the various retailers

**Sponsored Product:** Sponsored product results that appear as part of search.

**Brand Ads - Top of Search:** Sponsored Brand ads that appear at the top of the page before any search results. (Amazon only)

**Brand Ads - Search Footer:** Sponsored Brand ads that appear the the bottom of the page after all search results. (Amazon only)

**Brand Video Ads:** Video ads that appear between search results. (Amazon only)

**Featured Product Ads:** Ad selections that appear between search results. These include Highly Rated, Amazon's Choice, and Editorial ad groups. (Amazon only)

**Brand Amplifier:** Ads appearing in the Walmart Brand Amplifier. (Walmart only)

**Other Ads:** Identifies new ad types that have not yet been classified or new ad labels that have not yet been accounted for.

**Not Sponsored:** Organic search results.

- [Dashboards & Reports](https://knowledge.analyticindex.com/dashboards-reports?hsLang=en#main-content)

    - [Analytic Index Dashboards](https://knowledge.analyticindex.com/dashboards-reports?hsLang=en#analytic-index-dashboards)
    - [Other Articles](https://knowledge.analyticindex.com/dashboards-reports?hsLang=en#other-articles)
- [Playbooks](https://knowledge.analyticindex.com/playbooks?hsLang=en#main-content)

    - [Category & Market Intelligence](https://knowledge.analyticindex.com/playbooks?hsLang=en#category-market-intelligence)
    - [Keyword Research & Discovery](https://knowledge.analyticindex.com/playbooks?hsLang=en#keyword-research-discovery)
    - [Organic Search & PDP Optimization](https://knowledge.analyticindex.com/playbooks?hsLang=en#organic-search-pdp-optimization)
    - [Paid Search & Sponsorship](https://knowledge.analyticindex.com/playbooks?hsLang=en#paid-search-sponsorship)
    - [New Business Development](https://knowledge.analyticindex.com/playbooks?hsLang=en#new-business-development)
- [General Help & FAQs](https://knowledge.analyticindex.com/general-help-faqs?hsLang=en#main-content)

    - [Frequently Asked Questions](https://knowledge.analyticindex.com/general-help-faqs?hsLang=en#frequently-asked-questions)
    - [Data Definitions](https://knowledge.analyticindex.com/general-help-faqs?hsLang=en#data-definitions)
    - [Outages / Issues](https://knowledge.analyticindex.com/general-help-faqs?hsLang=en#outages-issues)
    - [Agent Information](https://knowledge.analyticindex.com/general-help-faqs?hsLang=en#agent-information)
- [Instructional Videos](https://knowledge.analyticindex.com/instructional-videos?hsLang=en)

- [Default HubSpot Blog](https://blog.analyticindex.com/blog)

[![Chill listening crop-3](https://knowledge.analyticindex.com/hs-fs/hubfs/Analytic%20Index%20Logo-2.png?width=101&height=34&name=Analytic%20Index%20Logo-2.png "Chill listening crop-3")](https://www.analyticindex.com)

Copyright © 2026, Mars United Commerce