Analytic Index API Advanced Datasets

A list of advanced datasets available and the details of what they contain.

Search Volume

Data Granularity: Keyword

Data Frequency: Weekly

We estimate Amazon Search Volume with a statistical model that uses inputs from Amazon Brand Analytics, our own Amazon crawl, and external data on Amazon-related searches. These inputs include keyword search frequency rank, some known data on keyword search volume (collected from Amazon), and known search volume in the ecommerce marketplace.

Total/Organic/Paid Search Visibility

Data Granularity: Item* | Brand | Category

Data Frequency: Daily* | Weekly

Search Visibility is a composite metric used to estimate how often this product/brand/category was viewed in shopper searches. It is estimated using the number of keywords, Amazon search volume, item search rank, and number of days items appeared in the search result slots.

Share of Sales

Data Granularity: Brand | Category

Data Frequency: Weekly

Analytic Index provides sales share estimates for each department and its categories. These estimates are based on a number of factors including retailer reported item sales rank data of the top sold products in each category, machine learning models trained from actual sales data (note that clients are not required to contribute any data to train models as this is purely an opt-in training set from strategic client partners), and external industry data sources. Analytic Index uses all of this data and trains algorithms to create our sales share estimates in the form of market share percentages for each category. When multiple categories are summed, total share estimates are weighted according to relative category depth. Share of sales estimates can not be aggregated across different departments at this time.

Sponsored Search Activity

Data Granularity: Item* | Brand by Keyword

Data Frequency: Daily* | Weekly

Sponsorship activity measures the number of sponsored item occurrences by day and keyword on page 1 of the search results. For example, an item that appeared as a sponsored result in 3 keywords for 2 days and 4 keywords for 1 day would contribute 3*2+4*1=10 to this sponsorship activity.

Share of Sponsorship Activity

Data Granularity: Brand by Keyword

Data Frequency: Daily* | Weekly

This is the page 1 sponsorship activity of the brand divided by the total page 1 sponsorship activity for the same keyword(s) across all brands in the period. 

Total/Organic/Paid Share of Voice (Brand/Keyword; Daily)

Data Granularity: Brand by Keyword

Data Frequency: Daily* | Weekly

Number of brand item occurrences over time in a keyword's page 1 of search divided by the total number of item occurrences over time in that keyword's page 1 of search


*may require additional or higher-level subscription