Analytic Index Expert Consulting Services

In this article we cover the consulting services that are available to Analytic Index Customers

 

Are you planning on launching a new product or a set of products?  Do you have a product or a set of product that are underperforming that you would like to improve? In this report, our expert consultants will take a holistic approach to analyzing your items in the following areas:

Keyword Opportunities

• By opportunity (search volume and relevance)
• By overlapping items (opportunity keywords bases on high-performers for similar items)
• By competitive opportunity (finding gaps where keywords can be easily won)

Sponsorship Opportunities

• By keywords
• By ad types
• By campaign types

Product Display Page Optimization

• Recommended keyword placement

Competitive Landscape

• Analysis of competing items based on overlapping keywords by search, sponsored search, and sales

Deliverables

• A PDF recap report with callouts and links to the Analytic Index Platform
• A one-hour meeting to discuss the finding and review suggested action plan

⬆️ Back to the top of page

 

One of Analytic Index's strengths is holistic data that provides the ability to perform competitive analysis. With this service our expert consultants will holistically analyze the category of your choice in the following areas:

Sales

• Breakdown of category estimated unit sales by brand
• Breakdown of estimated unit sales by item
• Recommended items to focus on based on sales opportunity (least amount of effort for major sales improvement)

Organic Search

• Recommended category-specific keywords by opportunity (relevance & search volume)
• Recommended category keywords based on competition
• General product display page improvements to be made across the category based on item groups

Sponsored Search

• Category breakdown of sponsored search activity by ad types (products, brand, & video)
• Recommended ad types for specific keywords
• Recommended ad types based on items within category

Deliverables

• A PDF recap report with callouts and links to the Analytic Index Platform
• A one-hour meeting to discuss the finding and review suggested action plan

⬆️ Back to the top of page

 

 

 

With this service, experts consultant will analyze your top five competitors in the category of your choice in the following areas:

Sales

• Breakdown of estimated category unit sales by brand
• Breakdown of estimated unit sales by brand's items
• Recommended items to focus on based on sales opportunity (least amount of effort for major sales improvement)

Organic Search

• Recommended category-specific keywords by opportunity (relevance & search volume)
• Recommended category keywords based on competitive gaps
• Organic search opportunities based on item (gaps in competition)

Sponsored Search

• Competitive breakdown of sponsored search activity by ad types (products, brand, & video)
• Recommended ad types for specific keywords based on competitor rankings
• Recommended ad types based on what ad types competitors are sponsoring

Deliverables

• A PDF recap report with callouts and links to the Analytic Index Platform
• A one-hour meeting to discuss the finding and review suggested action plan

⬆️ Back to the top of page

 

This service is probably the most open-ended of all. It there is a specific area where your business is experiencing particular struggles, we are here to help. An example we have of this is when we had a customer that launched a set of products that were failing to gain traction within their category. We looked at the items, the category, and the brand holistically and offered data-based recommendations to improve performance.

Deliverables

• A PDF recap report with callouts and links to the Analytic Index Platform
• A one-hour meeting to discuss the finding and review suggested action plan

⬆️ Back to the top of page

 

This service requires reports from your Amazon Advertising Portal. Your Customer Success Manager can send specific instruction on how to download the data or you can simply grant reporting access to audit@analyticindex.com. The report is a deep dive on how to improve brand performance based on Amazon Advertising data and data found in the Analytic Index Platform. The service includes the following areas:

Organic Growth Opportunities

Organic Rankings

• Prioritized lists of items to focus on based on the opportunity to improve sales through organic lift with relative ease
• Recommended keywords to focus on and recommended placements within Product Display Pages

Item Opportunities

• Item-specific, single ASIN campaign recommendations based on sales opportunity within the chosen category

Title Optimization

• Increase ad impression, clicks, and organic ranks with a list of items, corresponding keywords, and where keywords should be inserted in Product Display Pages

Ad-Type Expansion

• Recommended ad types for category-specific keywords based on competitive gaps broken down by sponsored product, sponsored brand, and sponsored video ads

Keyword Opportunities

• List of category-specific keywords with no ad spend that have high search volume and are relevant, page 1 rankings

Impression Share Optimization

• List of category-specific keywords that could drastically improve sales volume through increased impression share (increased bids, additional ad types, and listing optimizations)

Profit Optimization

• Identifies a list of keywords with low or negative profit where spend allocation should be steered away from

Brand Protection

• Identifies branded keywords with high competition that should be protected more vigorously

Next-Step Recommendations

• A detailed list of actions that can and should be taken immediately to improve sales and profitability
  
  

Deliverables

• A PDF recap report with callouts and links to the Analytic Index Platform
• A one-hour meeting to discuss the finding and review suggested action plan

⬆️ Back to the top of page

 

---

 

Agency-Specific Services

 

These marketing reports are designed to be used in new business development. It provides sales teams with a monthly report that focuses on a specific theme and analyzes three categories. For example, the Valentine's Day theme covered the Candy & Chocolate Gifts, Greeting Cards, and Women's Jewelry categories. The agency will arrange the themes of these curated reports on monthly basis.

What's covered in the Category Insights Reports

• Categorie overviews
• Top brands by share of sales
• Best-selling items by share of sales
• Top movers and shakers
• Top brands by sponsorship activity
• Top sponsored keywords by item count
• Most common organic keywords

Deliverables

• A PDF recap report with callouts and links to the Analytic Index Platform
• A one-hour meeting to discuss the finding and review suggested action plan

⬆️ Back to the top of page

 

This service requires reports from your customer's Amazon Advertising Portal. Your Customer Success Manager can send specific instruction on how to download the data or you can simply grant reporting access to audit@analyticindex.com. The report is a deep dive on how to improve brand performance based on Amazon Advertising data and data found in the Analytic Index Platform. It will give your account team a detailed roadmap of actions to take for the next quarter to half year to drastically improve sales. The service includes the following areas and can be performed for a single category or multiple categories:

Organic Rankings

• Prioritized lists of items to focus on based on the opportunity to improve sales through organic lift with relative ease
• Recommended keywords to focus on and recommended placements within Product Display Pages

Item Opportunities

• Item-specific, single ASIN campaign recommendations based on sales opportunity within the chosen category

Title Optimization

• Increase ad impression, clicks, and organic ranks with a list of items, corresponding keywords, and where keywords should be inserted in Product Display Pages

Ad-Type Expansion

• Recommended ad types for category-specific keywords based on competitive gaps broken down by sponsored product, sponsored brand, and sponsored video ads

Keyword Opportunities

• List of category-specific keywords with no ad spend that have high search volume and are relevant, page 1 rankings

Impression Share Optimization

• List of category-specific keywords that could drastically improve sales volume through increased impression share (increased bids, additional ad types, and listing optimizations)

Profit Optimization

• Identifies a list of keywords with low or negative profit where spend allocation should be steered away from

Brand Protection

• Identifies branded keywords with high competition that should be protected more vigorously

Next-Step Recommendations

• A detailed list of actions that can and should be taken immediately to improve sales and profitability
  
  

Deliverables

• A PDF recap report with callouts and links to the Analytic Index Platform
• A one-hour meeting to discuss the finding and review suggested action plan

⬆️ Back to the top of page