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Above The Fold Item Count: |
The number of distinct items that appeared at least once in the top 8 items on page 1 of search for a keyword
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Above The Fold Organic Item Count: |
The number of distinct items that organically appeared at least once in the top 8 items on page 1 of search for a keyword
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Above The Fold Sponsored Item Count: |
The number of distinct items with a sponsored result that appeared at least once in the top 8 items on page 1 of search for a keyword
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Ad Group Id: |
Ad Group ID collected from ads in keyword search
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Ad Type: |
Identifies the type of ad an item appeared in. Organic results have a null value here. Walmart's brand amplifier and Amazon's sponsored brands are grouped together as "Sponsored Brand/Amplifier"
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Average Rating (filter dimension): |
Item rating. Averaged by day, item, and retailer across all crawl sources (if an item appears in multiple keywords and categories in the same day, this value is the average of all those rating observations)
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Average Rating: |
Average item rating
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Avg Best Seller Rank 1 Wk Prior: |
Average best seller rank for the week before the most recent complete week
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Avg Best Seller Rank 1 Wk Vs Prior: |
% improvement in average best seller rank comparing the most recent complete week to the prior week
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Avg Best Seller Rank 1 Wk Vs Year: |
% improvement in average best seller rank comparing the most recent complete week to week one year prior
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Avg Best Seller Rank 1 Wk Year: |
Average best seller rank for the week one year prior to the most recent complete week
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Avg Best Seller Rank 1 Wk: |
Average best seller rank over the most recent complete week
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Avg Best Seller Rank 4 Wk Prior: |
Average best seller rank for the 4 weeks before the 4 most recent complete weeks
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Avg Best Seller Rank 4 Wk Vs Prior: |
% improvement in average best seller rank comparing the most recent complete 4 weeks to the prior 4 weeks
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Avg Best Seller Rank 4 Wk Vs Year: |
% improvement in average best seller rank comparing the most recent complete 4 weeks to the 4 week period one year prior
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Avg Best Seller Rank 4 Wk Year: |
Average best seller rank for the 4 week period one year prior to the 4 most recent complete weeks
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Avg Best Seller Rank 4 Wk: |
Average best seller rank over the 4 most recent complete weeks
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Badge Id: |
Badge ID as marked on the retailer site for an item within category bestsellers
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Badge Id: |
Badge ID as marked on the retailer site for an item within keyword search
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Badge Name: |
Badge as marked on the retailer site for an item within category bestsellers
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Badge Name: |
Badge as marked on the retailer site for an item within keyword search
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Best Seller Rank (filter dimension): |
Item rank as displayed in retailer category bestsellers
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Best Seller Rank Tier: |
Groups best seller ranks into bins of a set size controlled by the "Best Seller Rank Tier Bucket Size" filter. For example, a Best Seller Rank Tier Bucket Size of 5 would result in bins of ranks 1-5, 6-10, 11-15, etc.
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Best Seller Rank Tier: |
Groups prices into bins of a set size controlled by the "Price Tier Bucket Size" filter. For example, a Price Tier Bucket Size of 5 would result in bins of prices $1-$5, $6-$10, $11-$15, etc.
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Best Seller Rank: |
Average item rank as displayed in retailer category bestsellers
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Brand Count: |
The number of distinct brands
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Brand Item Count: |
Total number of items for a brand in a keyword's search weighted by the number of days those items appeared in search
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Brand: |
Most recently viewed brand as collected from the retailer site
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Branded Keyword |
Identifies if a keyword is branded or generic. This is determined using an algorithm using inputs like if the brand name of the search results matches the keyword and if there is one brand that dominates the keyword's share of voice |
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Campaign Id: |
Ad Campaign ID collected from ads in keyword search
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Category Count No Links: |
The number of distinct Category IDs
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Category Count: |
The number of distinct Category IDs
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Category Depth: |
Identifies how deep a category falls in a retailer hierarchy from it's top level (Department). The top level (Department) is level 0. For example, for a category with category tree "Grocery > Beverages > Hot Beverages > Coffee" the category depth would be 3.
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Category Id Count: |
The number of distinct Category IDs
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Category Id: |
Unique category id within the selected retailer
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Category Name: |
Category name as displayed by the selected retailer
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Category Tree: |
The complete path or hierarchy of a category and it's subcategories where products are found. Each retailer has it's own hierarchy so the path will vary between retailers
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Category: |
Combines Category Id and Category Name to uniquely identify a category for the selected retailer
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Data Period: |
Date
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Date Count: |
The number of distinct days with available data.
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Date Granularity: |
Filter field used to adjust metric grouping by day, week, or month.
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Department Count: |
The number of distinct Departments
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Department Name: |
Identifies the department for a given category. For example, for a category with category tree "Grocery > Beverages > Hot Beverages > Coffee" the department would be "Grocery"
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Department: |
Combines Department Name and Retailer Site to uniquely identify the department for a selected category within a retailer
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Dynamic Timeframe: |
The date for which the data is grouped and aggregated. This can be daily, weekly, or monthly in most cases. The group by parameter can be adjusted using the Date Granularity filter to adjust the level of aggregation
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First Level Category: |
Identifies the first categories immediately below department level within the category tree (hierarchy) of a given category. For example, a category with category tree "Grocery > Beverages > Hot Beverages > Coffee" the first level category would be "Beverages"
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Has Subcats: |
Yes/No flag that identifies if this category has at least one subcategory under it.
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Impression Count: |
Sums the number of items occurrences by day and category. For example, an item that appeared in 3 categories for 2 days and 4 categories for 1 day woudl contribute 3*2+4*1=10 to this value
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Impression Count: |
Sums the number of items occurrences by day and keyword. For example, an item that appeared in 3 keywords for 2 days and 4 categories for 1 day would contribute 3*2+4*1=10 to this value
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Is Ad: |
Yes/No flag that identifies if a product's occurrence in keyword search was an ad or not. Sponsored items do not count as ads for this field
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Item Count No Links: |
The number of distinct retailer item ids
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Item Count: |
The number of distinct retailer item ids
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Item Count: |
The number of distinct Item IDs
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Item Count: |
The number of distinct retailer item ids
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Item ID: |
Unique item id within the selected retailer
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Item: |
A unique identifier for an item that includes its title and retailer item id
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Keyword Item Count: |
Total number of items in a keyword's search weighted by the number of days those items appeared in search
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Keyword: |
Keyword collected from a retailer's keyword search
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Keyword Score: |
Using an algorithmically determined set of most similar competitive items, this score ranks the value of this keyword in terms of search visibility for those items in the last 30 days for all of those items |
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Max Organic Rank: |
Worst/highest item search rank on page as displayed in retailer keyword search. Includes organic results but not ads or sponsored products
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Max Overall Rank: |
Worst/highest item search rank on page as displayed in retailer keyword search. Includes organic results but not ads or sponsored products
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Median: |
Median displayed item price
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Min Best Seller Rank: |
Best item rank as displayed in retailer category bestsellers
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Min Organic Rank: |
Best/lowest item search rank on page as displayed in retailer keyword search. Includes organic results but not ads or sponsored products
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Min Organic Search Rank: |
The overall best organic search rank for the brand within a keyword
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Min Overall Rank: |
Best/lowest item search rank on page as displayed in retailer keyword search. Includes organic results but not ads or sponsored products
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Min Price: |
The lowest displayed item price
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Min Search Rank: |
The best (lowest) item search rank as displayed in retailer keyword search. Includes organic and sponsored search results but not ads
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Min Search Rank: |
The overall best search rank for the brand within a keyword
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Number of Ratings (filter dimension): |
Number of ratings. Calculated by day, item, and retailer across all crawl sources (if an item appears in multiple keywords and categories in the same day, this value is the highest number of ratings of all those observations)
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Number Of Ratings: |
Highest number of ratings viewed for an item
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Organic Brand Item Count: |
Total number of organic items for a brand in a keyword's search weighted by the number of days those items had organic appearances in search
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Organic Impression Count: |
Sums the number of organic item occurrences by day and keyword. For example, an item that appeared as an organic result in 3 keywords for 2 days and 4 categories for 1 day would contribute 3*2+4*1=10 to this value
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Organic Keyword Item Count: |
Total number of organic items in a keyword's search weighted by the number of days those items had organic appearances in search
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Organic Rank Sum: |
The sum of all organic ranks. Each day each item contributes one value to this sum
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Organic Rank: |
Item search rank on page as displayed in retailer keyword search. Includes organic results but not ads or sponsored products
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Organic Search Rank: |
Average item search rank on page as displayed in retailer keyword search. Includes organic results but not ads or sponsored products
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Organic Search Visibility Score |
A composite metric used to estimate how often this product/brand/category was viewed in shopper searches. It is estimated using the number of keywords, search volume, item organic search rank, and number of days items appeared in the search result slots. |
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Organic Share Of Voice Per Keyword: |
Number of organic brand item occurrences over time in a keyword's page 1 of search divided by the total number of organic item occurrences over time in that keyword's page 1 of search
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Overall Rank: |
Item search rank on page as displayed in retailer keyword search. Includes ads as well as organic and sponsored products
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Overall Rank: |
Average item search rank on page as displayed in retailer keyword search. Includes organic results but not ads or sponsored products
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Page: |
The page of search that data was collected from. Only the first two pages of search are available
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Percent 1P: |
Percent of observations where the buybox seller was first-party. (Only available for Walmart.com)
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Position In Slot: |
Identifies an ad item's position within an ad slot. If there are 3 items displayed in an ad then those items fall in positions 1, 2, and 3.
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Price (filter dimension): |
Item listed price. Averaged by day, item, and retailer across all crawl sources (if an item appears in multiple keywords and categories in the same day, this value is the average of all those price observations)
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Price: |
Average displayed item price
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Retailer Site: |
Source data retailer site
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Sales Share: |
Sales share or market share is the percentage of sales in a category that belongs to a certain brand. |
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Search Rank (filter dimension): |
Item search rank as displayed in retailer keyword search. Includes organic and sponsored search results but not ads
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Search Rank Tier: |
Groups search ranks into bins of a set size controlled by the "Search Rank Tier Bucket Size" filter. For example, a Search Rank Tier Bucket Size of 5 would result in bins of ranks 1-5, 6-10, 11-15, etc.
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Search Rank: |
Average item search rank as displayed in retailer keyword search. Includes organic and sponsored search results but not ads
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Search Visibility Score |
A composite metric used to estimate how often this product/brand/category was viewed in shopper searches. It is estimated using the number of keywords, Amazon search volume, item search rank, and number of days items appeared in the search result slots. |
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Search Volume |
We estimate Search Volume with a statistical model that uses inputs from our own crawl and external data on retailer-related searches. These inputs include keyword search frequency rank, some known data on keyword search volume, and known search volume in the ecommerce marketplace. |
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Seller Count: |
The number of distinct sellers that held the product buybox. Does not include additional sellers in the "more seller options" section. (Only available for Walmart.com)
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Seller Id: |
Retailer unique id for a seller. (Only available for Walmart.com)
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Seller Name: |
Seller name collected from retailer buybox. (Only available for Walmart.com)
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Seller Type: |
If the retailer is the buybox seller for a product, seller type is 1P. Otherwise seller type is 3P. (Only available for Walmart.com)
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Share of Voice: |
Number of brand item occurrences over time in a keyword's page 1 of search divided by the total number of item occurrences over time in that keyword's page 1 of search
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Slot On Page: |
Identifies position of ads on page relative to search ranks. For example: Slot 0 comes before any search results. Slot 8 falls between search results 7 and 9.
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Sponsored Activity Index: |
Sums the number of sponsored item occurrences by day and keyword. For example, an item that appeared as a sponsored result in 3 keywords for 2 days and 4 keywords for 1 day would contribute 3*2+4*1=10 to this value
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Sponsorship Activity: |
Sponsorship activity measures the number of sponsored item occurrences by day and keyword. For example, an item that appeared as a sponsored result in 3 keywords for 2 days and 4 keywords for 1 day would contribute 3*2+4*1=10 to this sponsorship activity.
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Sponsored Brand Item Count: |
Total number of sponsored items for a brand in a keyword's search weighted by the number of days those items had sponsored appearances in search
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Sponsored Keyword Item Count: |
Total number of sponsored items in a keyword's search weighted by the number of days those items had sponsored appearances in search
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Sponsored Result: |
Yes/No flag that identifies if a product's occurrence in keyword search was sponsored or not. Sponsored items and sponsored brand adds all count as ads for this field
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Sponsored Share Of Voice Per Keyword: |
Number of sponsored brand item occurrences over time in a keyword's page 1 of search divided by the total number of sponsored item occurrences over time in that keyword's page 1 of search
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Title Length: |
The number of character's in the product's title
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Title: |
Most recently viewed title value for the selected item
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Weighted Best Seller Rank Multiplier (filter dimension): |
A weighted index value for summing multiple bestseller ranks
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