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Analytic Index
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FAQ Data & Platform

What data is in Analytic Index, and why can I sometimes not find an item or keyword?

Analytic Index uses a Dynamic Catalog — data is collected only for items and keywords that meet active performance thresholds. If an item or keyword disappears, it most likely fell below those thresholds.

Performance thresholds include:

  • Category Best Seller Rank: Item must rank in the top 100 for its category.
  • Search Results: Item must appear on page 1 or page 2 in organic or sponsored results.
  • Keyword Search Volume: Most top keywords are tracked. Custom keyword tracking is available — contact your account manager.

Why are there gaps in my item's pricing or rank data?

Data gaps at the item level occur when an item no longer meets performance thresholds for a given day (see above). On rare occasions, gaps may also result from system outages affecting a particular category or keyword. Broad outages are published in our knowledge base.

Why am I getting no results or a 'no data' error when I search?

This typically happens when filters are too narrow. To resolve:

  • Check for misspelled filters — use the autocomplete suggestions to ensure correct spelling and Category IDs.
  • Check the Category Depth — expand it, as some products only exist in lower-tier subcategories.
  • Check for conflicting Department/Category filters — for example, setting Department to 'Food' and Category to 'Wireless Headphones' will return no results.
  • The category might not exist on the retailer website, even if it’s in the filter options. Check the Category List report to see categories with current Best Sellers

How does Analytic Index handle items with multiple variations?

Analytic Index focuses on search results and category pages — not individual product detail pages (PDPs). When a retailer surfaces a product in search, it shows one version of the item (the highest-performing variation), which is what Analytic Index captures.

This means Analytic Index is agnostic to variations on the PDP. For example, if a purple T-shirt (size 7) is the version a retailer surfaces in search results, that is the item tracked — even if other sizes and colors exist on the same PDP.

As a result, item-level share of sales estimates may show some variation, as sales are attributed to the surfaced ASIN rather than distributed across all variants. Treat item-level data as directional.

Can Analytic Index collect data on specific keywords or items upon request?

Yes. The most common approach is to deepen keyword tracking for your brand, which will also index additional items. Contact your Customer Success Manager to discuss custom keyword tracking options.

How often is data collected, and what time of day?

Analytic Index crawls each retailer once per day, typically during US business hours. Data is generally available the following day. Search volume estimates are updated weekly.

Note: Analytic Index cycles through IP addresses across multiple zip codes during crawls. It is not currently possible to restrict crawling to a single zip code.

What is the difference between Search Volume and Search Visibility?

Search Volume is a keyword-level metric — it is Analytic Index's estimate of how many times a given keyword was searched within a week or month. It is an indexed estimate, not an exact count.

Search Visibility is a product- or brand-level metric — it estimates how much exposure a product or brand receives across all the keywords it appears on, weighted by search volume and ranking position. A product appearing at the top of a high-volume keyword gets much more search visibility than one at the bottom of a low-volume keyword.

Use search volume to prioritize keywords. Use search visibility to benchmark brand or product performance over time and across competitors.

What is Share of Voice (SOV) and how is it calculated?

Share of Voice measures what percentage of first-page search results a brand's items occupy for a given keyword.

Example: If there are 20 items on page 1 for 'headphones' and a brand has 2 of them, their Share of Voice is 10%.

Analytic Index provides several SOV variants:

  • Total SOV: % of all page 1 slots (paid + organic) held by a brand.
  • Organic SOV: % of organic (non-paid) page 1 slots held by a brand.
  • Sponsored SOV: % of sponsored (paid) page 1 slots held by a brand.
  • Above-the-Fold (ATF) SOV: % of the top 8 search placements held by a brand — available in Total, Organic, and Sponsored variants.

Page 1 is defined as whatever Analytic Index captures during its crawl — the number of results per page varies by retailer and keyword, so the denominator is not a fixed number.

What does 'above the fold' mean in search results?

'Above the fold' refers to the first 8 items returned in a search result — the placements most likely to be seen without scrolling. ATF Share of Voice metrics measure brand presence specifically within these top 8 slots.

If there are no sponsored or organic placements in the first 8 results, the ATF SOV for that ad type will return a null value.