General FAQs

This article provides a full list of FAQs for Analytic Index


What data is in the Analytic Index platform, how does it get there and why is that sometime I can't find items or keywords?

Analytic Index data is gathered from three different sources.

  1. Data scraping
  2. Retail Partners
  3. Third-party sources

Analytic Index data is populated with what's called a Dynamic Catalog. It's considered dynamic because in order for it to be collected it must be considered performance data. If at any time, the data fall our of performance status. Then it will no longer be collected. So if an item or keyword seemingly disappears from our data, it's most likely because it fell out of "Performance" status.

Performance Thresholds

Category Best Seller Rank Threshold

An item must have a best seller rank in the top 100 ranks for the category on the retail platform. This can be achieved at any category level so many items even with fewer unit sales often will meet this threshold. 

Search Results Threshold

An item must be observed on page 1 or page 2 either in an organic or sponsored search result slot

Keyword Search Volume Threshold

A keyword must have enough search volume on the retailer platform to be tracked by the Analytic Index system. While this threshold dynamically changes with shopper search behavior, the top 20-40% of the most popular keywords are tracked consistently. We also allow for additional deeper level, but important, keywords to be tracked on a consistent basis and you can contact your account manager for more information about these custom keyword tracking options for your brand.

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Can you collect data on specific keywords or items if it's requested by customers?

Yes. The most common way this is done is by greatly deepening the amount of keywords we collect data on for your brand. As a result, additional items will be indexed as well. If you are a customer and would like additional data tracked, please talk to your Customer Success Manager.

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How do you calculate your Share of Voice metric? 

By default, the Share of Voice metric calculates what percent of first-page search results a brand's items appear for.

For example, if you search for headphones and there are 20 search results on the first page and a brand has two items in the results, their share of voice would be 10 percent.

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How does Analytic Index handle items with multiple variations?

Analytic Index currently doesn't capture item variations as we focus on the search results and category pages with lists of items that the retailer surfaces as the performance items. The retailer algorithm surfaces a particular link to a product detail page in a search result slot which allows for Analytic Index to be agnostic to the variations found on the product detail page.

For example: a purple T-shirt size 7 is the top selling item of a group of items we will capture whichever item retailer surfaces in the search results based on the retailer's search algorithm. 

This works because Analytic Index isn't looking at the search rank of individual items that share a PDP. We are capturing what the shopper experience is for a given search term or category and the shopper will only see one version of the item in these search results (this is the item we capture) and the shopper will click through and make their purchase decision based on the variation choices on the PDP.

From the retailer algorithm standpoint the algorithm is tuned to surface those items that are most relevant and convert the best for a given keyword. This means that all variations of a product an help contribute to that relevancy and conversion metric.

Additional information about variations at specific retailers can be found here:


Where can I find data or metric definitions? (Also phrased as "What does X mean? or How is X calculated?

Data definitions can be seen directly in the app by hovering over the table column heading.


How do I reset my Analytic Index password?