Degraded search data May 21, 2023 - Jun 11, 2023

Due to issues with our keyword crawl list, keyword crawl rates were lower than usual between May 21, 2023 and June 11, 2023. Additionally, the number of different keywords crawled was higher than usual.

Dataset Impacted: All

Data Impacted: Search Data

Impacted Timeframe: May 21, 2023 - Jun 11, 2023

Resolution: Data levels have resumed to normal levels beginning Jun 11, 2023

How does this impact my data?

The impact for this issue is temporary and only affects the dates listed in the impacted timeframe. Most keywords were impacted by the issue and were crawled an average of 2.5 times a week rather than 7 times a week. This means that sponsorship activity and search visibility could be negatively impacted and show artificially low values in the impacted period. 

In addition to fewer crawls on our main keyword set, this issue resulted in additional crawls on keywords not usually included in our crawl. These additional keywords may result in artificially high keyword counts at the brand and category level.

As the missed keyword crawls are on high-volume keywords and the extra crawls are on low-volume keywords, search visibility scores (which are based on a combination of crawl and search volume) will usually be artificially low in the impacted period.

Estimated search volume by keyword is not impacted by this issue.

Recommended Workaround

We do not have a recommended workaround at this time as data was collected in the period as best as possible.. To minimize impact you can use longer time periods to identify trends.