---
title: Market Insights Reports
description: Overview of Market Insights reports
---

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# Market Insights Reports

## Start here for any new category exploration, brand health overview, or competitive landscape question. These reports answer: who is winning, how they're winning (paid vs. organic), and what keywords they're using.

#### Category Snapshot & Market Share

**Report ID:** `category-snapshot` **Best starting report in the platform.**

Shows a full competitive picture of a category: top brands, top items, keyword landscape, sales share, and sponsorship activity in one view.

**Primary anchor:** Category (Department + Category Tree) + Retailer + Date. Always confirm the right category node using Category List first.

**Key tiles:**

- At a Glance — KPI summary: brand count, item count, keyword count, organic search visibility, sponsorship activity, % change vs. prior period
- Top Selling Brands/Items by Share of Sales — estimated BSR-modeled sales share
- Most Identified Organic Keywords / Sponsored Keywords — keyword landscape
- Share of Sponsorship Activity by Brand — weekly paid investment trend
- Price Distribution — items and sponsored activity by price tier

**Date filter name:** `Data Period Date`. Default 4 weeks; 13 weeks is standard for a rolling quarter view.

**Common mistake:** Filtering at too high a level (e.g., "Electronics" instead of "Over-Ear Headphones"). Always drill to the lowest relevant category node.

**Edge case filters:** Brand (own-brand lens), Item ID, Keyword, Ad Type, Price, Seller Type/Name (Walmart only).

---

#### Keyword Snapshot

**Best for:** Understanding who owns a specific keyword — which brands and items are winning organically and in paid search on that term.

**Primary anchor:** Keyword(s) + Retailer + Date. Can also anchor by Category to see the full keyword landscape.

**Key tiles:**

- Keywords summary — search volume, brand count, item count, sponsorship activity
- Top Organic Ranking Item/Brand Performance — who's winning organically
- Top Sponsored Item/Brand Activity — who's most active in paid
- Sponsorship Activity Share by Brand — weekly paid trend per brand
- Search Volume — weekly demand trend for the keyword

**Date filter name:** `Data Period Date`. Default 4 weeks.

**Common mistake:** Filtering by too many unrelated keywords at once — blend different intents and the view becomes meaningless. Group by intent or theme.

---

#### Competitive Brand Comparison

**Best for:** Multi-brand head-to-head comparisons on search visibility, sales share, and paid activity. Good for custom competitive sets or categories that don't fit a standard taxonomy node.

**Primary anchor:** Multiple brands (comma-separated in Brand filter) + Retailer + Date. Does NOT normalize brand name variants — ensure consistent naming.

**Key tiles:**

- Search Visibility by Brand — ranked by total visibility score and sponsorship activity share
- Details by Brand — full metrics table per brand
- Details by Keyword — keyword-level SOV per brand (SOV values populate correctly here, unlike most reports)
- Details by Category — category-level breakdown per brand
- Top Items by Search Visibility / Sponsorship

**Date filter name:** `Data Period Date`. Default 4 weeks.

**Note:** Trend tiles (Organic Keyword Count Trends, Search Visibility Trends, etc.) return nulls via API — data renders in the platform UI. Use `get_report_url` for trend views.

**Common mistake:** Entering name variants of the same brand (e.g., "P&G" and "Procter & Gamble") — each is treated as a separate brand.

---

#### Brand KPIs & Benchmarks

**Best for:** Benchmarking a brand's performance (sales share, search visibility, sponsorship activity) against all other brands in a category using percentile rankings. Good for pitch support and client health checks.

**Primary anchor:** Brand + Category + Retailer + Date.

**Key tiles:**

- At a Glance — most data-rich KPI tile in the platform: keywords, organic visibility, sponsorship activity, SOV, sales share, BSR score
- Keyword Count / Organic Search Visibility / Sponsorship Activity Benchmark — three percentile scores (0–100) vs. category peers
- Sales Performance Benchmark — percentile score for BSR performance
- Benchmarks by Keyword — keyword-level benchmark scores

**Date filter name:** `Data Period Date`. Default 4 weeks.

**Important:** Benchmark scores are percentile ranks (0–100), not share percentages. A score of 100 means the brand leads the category on that metric — it does not mean 100% share. Share of Voice and Share of Sales trend tiles return nulls via API.

**Common mistake:** Presenting percentile rank as "share" — a brand in the 90th percentile for search visibility does not have 90% search share.

---

#### Brand Snapshot (Legacy)

**Report ID:** `brand-snapshot` **note: This is a Legacy report and will be retired soon**

Single-brand overview of sales share, search visibility, keyword placement, and sponsorship activity over time. Still heavily used but neither this nor Brand & Items Snapshot is fully stable. For brand overviews, prefer Executive Summary (Search Intelligence) or Executive Dashboard. For item/keyword tracking, use Organic Rank Tracker.

**Primary anchor:** Brand + Category + Retailer + Date.

**Date filter name:** `Data Period Date`. Default 4 weeks.

---

#### Brand & Items Snapshot

**Report ID:** `competitive-brand-snapshot` 

Newer version combining brand and item-level metrics including SOV trends (SOV values populate correctly here). Being redesigned. Use for item-level drill-down only until redesign is complete.

**Primary anchor:** Brand + Category + Retailer + Date.

**Date filter name:** `Data Period Date`. Default 4 weeks.

**Note:** Navigation tiles (labeled "Top Sponsored Keywords" variants) are UI buttons linking to other reports — not data tiles. Ignore when querying via API.

---

#### Marketplace Intelligence

**Report ID:** `brand-finder` **Best for:** Business development and prospecting. Hidden report — access via search bar.

Shows all brands active in a category ranked by search visibility and estimated sales share. Designed to surface which brands to target for new business and quickly pull competitive KPIs.

**Primary anchor:** Category (Department + Category Tree) + Retailer. Leave Brand filter open — filtering to a single brand collapses the competitive landscape view.

**Key tiles:**

- Top Brands in Search — ranked by organic visibility with full paid/organic breakdown by ad type
- Top Brands in Sales — ranked by estimated sales share with BSR, rating, review count, price range

**Date filter name:** `Data Period Date`. Default 2 weeks; extend to 4–8 weeks for more stable rankings.

**Common mistake:** Filtering by a specific brand — this defeats the purpose. Leave Brand open to see the full landscape.

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