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Organic & Paid Search Reports
Overview of Articles in the 'Organic & Paid Search' section
| Report | Notes |
|---|---|
| Search Visibility Tracker | Trends organic/sponsored visibility over time for a brand. |
| Organic Rank Tracker | Single-brand keyword rank over time. One of the most powerful reports. |
| Sponsorship Activity Tracker | Paid search placement breakdown by brand, keyword, and ad type. |
| Sponsorship Activity Impact Tracker | Overlays sponsorship vs. organic visibility. |
| Share of Voice (Cross-Retailer) | Look at a Brand's Share of Vocie |
| Item Search History | Granular Search Results report. Extremely useful for diagnosing rank changes. |