---
title: Organic & Paid Search Reports
description: Overview of Organic and Paid Search reports
---

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# Organic & Paid Search Reports

## Use these reports to track brand search performance over time, diagnose rank changes, audit paid search activity, and monitor share of voice across retailers.

#### Search Visibility Tracker

**Best for:** Trending a brand's overall search visibility score over time. Key for tracking the impact of content changes, campaign launches, or competitive shifts.

**Primary anchor:** Brand, Category, Brand + Category, or Item ID + Retailer + Date. Search visibility is tied to items — always anchor by brand, item, or category.

**Key tiles:**

- Sponsored vs. Organic Search Visibility trend — separates paid from organic contribution; key diagnostic tile
- Top Keywords by Search Visibility — which keywords are doing the most work
- Top Keywords by Total Change in Search Visibility — rising and declining keywords over the period

**Date filter name:** `Current Period`. Default 4 weeks. Past Period sets automatically to match

**Common mistake:** Using Search Visibility as a proxy for sales — it measures search presence (impressions proxy), not conversions or revenue. A visibility spike from a new sponsored campaign looks the same as an organic gain until you separate the two channels.

---

#### Organic Rank Tracker

**One of the best reports in the platform.** **Best for:** Tracking organic rank for specific keywords over time at the item level. Most actionable report for diagnosing rank drops and validating content changes.

**Primary anchor:** Brand + Retailer. For large multi-category brands, always add Category to avoid mixing rank data across unrelated product lines. Add Item ID and/or Keyword to narrow further.

**Key tiles:**

- Organic Ranks Over Time by Keyword — each keyword with avg search volume, visibility score, and min organic rank
- Organic Ranks by Item — which items are carrying organic performance
- Best Organic Rank Trend by Keyword — weekly best rank per keyword; use for tracking rank recovery
- Average Organic Rank Trend by Item — weekly avg rank trend per item

**Date filter name:** `Date Range` (not `Current Period` or `Data Period Date`). Default 13 weeks. Extend to 26 weeks for longer-term patterns. Past Period sets automatically.

**Notes:**

- Date filter name is `Date Range` — this differs from most other reports

**Common mistake:** Filtering too broadly (entire category + all keywords) — the report becomes unreadable. Always filter to a specific item or small keyword set. This is a precision diagnostic tool, not a category overview.

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#### Sponsorship Activity Tracker

**Best for:** Auditing paid search frequency and breadth — how often and where brands appear in sponsored results. Not a spend metric. Good for competitor monitoring and campaign coverage audits.

**Multiple valid primary anchors:**

- Category → all brands' paid activity in a space
- Brand → a specific brand's paid activity
- Keyword → all brands active on specific keyword(s)

**Powerful combined use case:** Category + Keyword where the keyword contains a brand name → reveals conquest/defense activity around that brand term.

**Key tiles:**

- Top Brands by Sponsorship Activity — headline competitive view
- Sponsorship Activity by Ad Type — SP, SB, SD, Featured Products breakdown; critical for identifying ad type gaps
- Sponsorship Activity by Keyword — where paid activity is concentrated in the keyword landscape
- Trend tiles — weekly activity by ad type and brand (populate over longer date ranges)

**Date filter name:** `Data Period Date`. Default 13 weeks. No comparison period — do not attempt to set one.

**Common mistake:** Treating Sponsorship Activity Index as spend — it measures frequency of sponsored appearances, not budget. High activity could reflect low-budget high-frequency or high-budget campaigns equally.

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#### Sponsorship Impact Tracker

**Best for:** Overlaying sponsorship activity against organic visibility to show the relationship between paid investment and organic performance over time.

**Primary anchor:** Brand + Retailer + Date. Single-brand report — do not run without Brand filter.

**Key tiles:**

- Sponsorship Activity vs. Organic Search Visibility — dual-axis overlay chart; core tile
- Top Performing Items in Organic Search / in Sales — connects search rank to sales rank per item
- Retailer Badges — Best Seller and Amazon's Choice badge trends

**Date filter name:** `Data Period Date`. Default 13 weeks (required). No comparison period.

**Common mistake:** Drawing causal conclusions — this report shows correlation, not causation.

---

#### Share of Voice (Cross-Retailer)

**Report ID:** `share-of-voice-cross-retailer` **The ONLY native cross-retailer report in the platform.** **Best for:** Comparing a brand's share of search voice across Amazon, Walmart, Target, and Kroger in a single view.

**Primary anchor:** Brand (required) + Retailer Site (leave open — defaults to all four retailers, which is the intended use) + Page (required, default 1) + Date.

**Key tiles:**

- Total / Organic / Sponsored Share of Voice — three weekly trend lines
- Above the Fold Organic / Sponsored SOV — more stringent premium placement view
- Share of Voice by Keyword — keyword-level SOV breakdown

**Date filter name:** `Data Period Date`. Default 13 weeks. No comparison period.

**Note:** SOV % values require the platform's internal calculation layer. Keyword list and visibility scores are available via API; computed SOV % columns may require `get_report_url` for full rendering.

**Common mistake:** Filtering to a single retailer — the entire value is the multi-retailer side-by-side view.

---

#### Item Search History

**Best for:** The most granular rank data in the platform — item × keyword × date × organic/sponsored rank, week by week. Best for diagnosing rank drops and validating the impact of content changes at the item level.

**Primary anchor:** Item ID + Retailer + Date. Always anchor to a specific item — this report is fundamentally item-level. Start with one item at a time.

**Key tiles:**

- Item Search Results History — primary table; each row is item × keyword × date × organic/sponsored with avg search rank. Expect duplicate keyword rows (one organic, one sponsored) — filter by Sponsored Result (Yes/No) to isolate.
- Item Search Results by Keyword — summary of keyword footprint across the date range

**Date filter name:** `Data Period Date`. Default 4 weeks. Keep short — 4 weeks is recommended to stay within the 500-row in-app table cap. No comparison period. Longer periods work well for the second table of period over period rank performance.

**Execution notes:**

- Primary anchor is Item ID — always resolve to a specific item before running
- If user provides brand but no item, query Organic Rank Tracker first to identify relevant item IDs, then return here

**Common mistake:** Running without a specific item filter — this report is designed for item-level granularity. Without an item filter it returns too much data to be actionable.

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