Other Reports

Competitive Organic Search Intelligence

Hidden — access via search bar. Best for: Multi-brand head-to-head comparison of organic rank by keyword. Designed for comparing your brand against specific competitors on the same keyword set.

Primary anchor: Multiple brands (2+) in Brand filter + Retailer + Date. This report is designed for multi-brand input — do not run with a single brand.

For large multi-category brands (e.g. Sony, P&G), add Department or Category Tree to focus on a specific product area. For focused brands, brand alone is sufficient.

Key tiles:

• Brand Rank Comparison by Keyword — each keyword with brand count, item count, avg search volume, and min organic rank per brand
• Most Relevant Keyword Across Brands — the most contested keyword in the filtered set
• Brand Items in Most Relevant Keyword — item-level organic rank breakdown for the top keyword

Date filter name: Data Period Date. Default 4 weeks. No comparison period.

Note: Organic Search Rank trend tile returns null via API — renders in UI. Use get_report_url for trend views.

Common mistake: Entering multiple name variants of the same brand instead of different competitor brands — these reports are for comparing distinct brands head-to-head.

Competitive Sales Intelligence

Hidden — access via search bar. Best for: Multi-brand head-to-head comparison on BSR across a category.

Primary anchor: Multiple brands (2+) + Retailer + Date.

Important: Do not pre-filter by Category Tree initially. Start with Brand(s) only (add Department for large brands) and let the categories tile surface naturally — the report includes a tile showing which categories the brands share. Drill to a specific category after reviewing results.

Key tiles:

• Brand Side-by-Side Comparison by Category — each category with BSR data per brand side by side
• Most Relevant Category Across Brands — category with highest multi-brand overlap
• Brand Items in Most Relevant Category — item-level BSR comparison with prices and review counts

Date filter name: Data Period Date. Default 4 weeks. No comparison period.

Note: Best Seller Rank trend tile returns null via API. Use get_report_url for trend views.

Competitive Sponsored Search Intelligence

Hidden — access via search bar. Best for: Multi-brand head-to-head comparison of sponsorship activity by keyword.

Primary anchor: Multiple brands (2+) + Retailer + Date.

Key tiles:

• Brand Sponsored Search Rank Comparison by Keyword — each keyword with sponsorship activity per brand
• Most Relevant Sponsored Keyword Across Brands — most contested paid keyword across brands
• Brand Sponsored Items in Most Relevant Keyword — item and ad type breakdown for the top keyword
• All Brand Sponsored Items by Brand/Ad Type — full item list sorted by total sponsorship activity

Date filter name: Data Period Date. Default 4 weeks. No comparison period.

Note: Sponsorship Activity by Brand/Ad Type and rank trend tiles return nulls via API. Use get_report_url for those views.

Executive Summary (Search Intelligence)

Report ID: search-intelligence-executive-summary Hidden — access via search bar. Best for: High-level summary of a brand's paid and organic search performance. A starting point before drilling into deeper reports — not a diagnostic tool.

Primary anchor: Brand + Retailer.

Key tiles:

• Organic Search / Paid Search KPI summary tiles — current vs. past with % change
• Organic Search Trends / Paid Search Trends — monthly trend lines; SOV values populate correctly here
• Top Items in Organic / Sponsored Search
• Top Non-Branded Organic Keywords
• Most Competitive Brands By Keyword Overlap & Visibility

Date structure — three filters, all month-based:

• Current Period → default last 1 month
• Past Period → default 2 months ago for 1 month (set automatically)
• Trend Period → default 6 months

Date Granularity defaults to Month — differs from the week-based defaults on most other reports.

Note: Navigation tiles (View Brand Snapshot, View Priority Keywords, etc.) are UI button links — not data tiles. Ignore when querying via API. Branded Keywords Search Volume Trend tile returns nulls via API.

Common mistake: Using this as the only report for a deep-dive — it is an overview. Drill into Organic Rank Tracker, Keyword List, or Category Snapshot for actionable detail.

Executive Dashboard

Hidden — access via search bar. Best for: More complete brand cockpit than Executive Summary — adds sales share, ratings, and badge trends to the paid/organic search view. Use when a stakeholder needs a full brand health overview, not just search.

Primary anchor: Brand + Retailer.

Key tiles: All of Executive Summary's tiles plus:

• Share of Sales by Department — brand's estimated sales share by department with % change
• Retailer Badge Trends — weekly Best Seller and Amazon's Choice badge counts
• Ratings & Reviews — monthly trend of review count and avg rating

Date structure: Same as Executive Summary — three month-based filters. Date Granularity defaults to Month.

Note: Share of Sales trend tiles and Retailer Badge Trends return nulls via API. Use get_report_url for those views.

Common mistake: Confusing with Executive Summary (Search Intelligence) — that report covers paid and organic search only. Executive Dashboard also includes sales share, ratings, and badge trends. Know which view a stakeholder needs before choosing.

Price Tracker (Multi-Retailer)

Hidden — access via search bar. Best for: Tracking item prices across multiple retailers simultaneously. The only cross-retailer price view in the platform.

Primary anchor: "Item IDs to compare" — accepts a comma-separated list of item IDs from multiple retailers for the same or equivalent product. Example: "B0F3PQHWTZ,5107102691" where the first is the Amazon ASIN and second is the Walmart item ID for the same product.

To construct a cross-retailer item set: Look up the item ID for each retailer separately via Item List or Category List, then pass them together as a comma-separated string.

Brand can also be used to surface all items for a brand across retailers, but "Item IDs to compare" is the intended primary input for precise cross-retailer price comparisons.

Key tiles:

• Average Sales Price History (chart) — daily price trend per retailer as separate lines
• Average Sales Price History Table — same data in table format for export

Date filter name: Date Range. Default 4 weeks. Date Granularity defaults to Day. No comparison period.

Note: Price trend values may return nulls via API — the report renders correctly in the platform UI. Use get_report_url.

Common mistake: Filtering to a single retailer — the unique value is the cross-retailer comparison. For single-retailer price tracking, use Item Price Tracker instead.