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Analytic Index Release Highlights

General release notes for features and fixes are listed here for each release.

Version 3.0

April 15 2024

Beginning in April 2024, users will be redirected from ‘portal.analyticindex.com’ to ‘app.analyticindex.com.’ The current projection for “portal” to redirect is April 15. This date is subject to change. 

The change to app.analyticindex.com introduces a number of new features and releases:

  • New Brand + Item Snapshot: Users can access our new brand snapshot with more high level, trended data. The previous Brand Snapshot is still available with the name “Brand Snapshot (Legacy).”
    • 3.0 Reports”: Users may have heard about our 3.0 reports including Category Size estimates, Keyword Spend estimates, and Detail Page scorecards. If included in your subscription, these reports (still in beta) are now in the left-hand navigation.
    • Custom Reports in Navigation: If included in your subscription, users can now navigate to custom dashboards from the left-hand navigation for quick access.
    • 1P Data Integration: If included in your subscription, users can connect 1P data via the Amazon API. Walmart Connect available soon. 
    • Favorites Feature: Users can now ‘star/ favorite’ reports for easy access. All reports are also available in the top search bar. 
  • New Filter Design: A new filter experience will be released on new reports throughout the month of April. These filters will make more filters visible upon initial entry into the tool and users will see fewer non-relevant options in filters. You can learn more about the new filters and date pickers here
  • New Date Pickers: Date pickers will now live in their own separate section in filters and will include more preset ranges like “last 13 weeks” or “YTD.” There will also be a calendar for custom ranges. This section will also include comparison time periods and date granularity. 
  • New Relevant PDP Search Term Methodology: Starting March 25, on the Detail Page Scorecard and Keyword Discovery page, we will be using a new methodology to find relevant keywords to measure SEO. This methodology will improve our recommendation of more specific, accurate keywords.
  • Back end optimization Some minor improvements and changes to back end processes were updated on March 25. These changes address minor bugs identified in Q1 2024.