We discovered an issue with our Target.com Market Share accuracy affecting data between 19 April 2022 and 18 September 2023. The affected data has been removed from our system as it does not meet our accuracy standards.
Dataset Impacted: Target.com
Data Impacted: Category Market Share, Best Seller Ranks, Top 100 Best Selling Item Counts
Impacted Timeframe: 19 April 2022 - 18 September 2023
Resolution: Inaccurate data has been removed from the system leaving a gap in Category Market Share in the affected period.
How does this impact my data?
Target.com Category Market Share data has been removed from the Analytic Index platform so as not to mislead any of our users with data that does not meet our quality and accuracy standards. Search and other data from Target.com is not impacted and is fully functional and accurate. Please contact your account manager for specific needs or questions.
Reports that will have null values in Category Market Share and Best Seller columns and charts include:
| Report |
Impact |
| Category Snapshot |
High - multiple data points impacted |
| Category Sales Share |
High - multiple data points impacted |
| Marketplace Intelligence |
High - multiple data points impacted |
| Best Seller Rank Tracker |
High - multiple data points impacted |
| Competitive Sales Intelligence |
High - multiple data points impacted |
| Category Finder |
High - multiple data points impacted |
| Brand Snapshot |
Low - very few data points impacted |
| Item Snapshot |
Low - very few data points impacted |
| Item List |
Low - very few data points impacted |
| Brand KPIs & Benchmarks |
Low - very few data points impacted |
| Competitive Brand Comparison |
Low - very few data points impacted |
| Sponsorship Impact Tracker |
Low - very few data points impacted |
| Promo Analyzer |
Low - very few data points impacted |
| Keyword Discovery |
Low - very few data points impacted |
Recommended Workaround:
Unfortunately we do not have a full replacement for Category Marketshare during this period that has met our accuracy requirements. While not a replacement for Market Share, we have found a positive correlation between Share of Search Visibility and Market Share so for customers looking for a proxy of market share you can use the Search Visibility Tracker to get an idea of brand performance for the category or you can reach out to your account manager for additional custom options for your use case.