Ulta Category and Keyword Result Change

On April 23, 2024, Ulta made a change to their category and keyword results reducing their page results from 96 to 64

Dataset Impacted: Ulta.com

Impacted Timeframe: 23 Apr 2024 - Onward

Resolution: There is no way to change the results back to 96 placements on Ulta.com and so we will continue to crawl Ulta capturing the 64 results returned.

How does this impact my data?

Ulta.com page 1 category and search results will have reduced placements from 96 to 64. This will impact Share of Voice, Sales Share and Search Visibility Metrics. Please contact your account manager for specific needs or questions.