What Data Does Analytic Index Use and Process?

The data in the Analytic Index platform comes from multiple sources. This article explains where the data comes from, what it’s used for, and where in the platform the data can be seen.

Where does the Analytic Index data come from?

The Analytic Index data comes from 3 general sources and 1 optional source:

• Publicly Available Data

Data from the retailer is made available through efficient web indexing technologies, APIs, and other public sources pertaining to retail datasets. All of this data is collected in an ethical manor and great care is taken to ensure quality of data as well as abiding by commonly accepted web usage practices.

• Analytic Index Partners & External Data Providers

Analytic Index contracts with various data providers to ensure both quality and completeness of the data.

• Data Derived using Analytic Index proprietary algorithms

Analytic Index utilizes multiple proprietary algorithms for analyzing and processing the data being collected. As part of this process new metrics and insights are generated in the form of derived data that help prioritize and call out opportunities in ecommerce. Examples of such advanced analytics include the Analytic Index Composite Score (AICS), Keyword Relevancy indexes, and Keyword Opportunity Scores.

• Retailer Data (Client Data) Access (optional)

For some of the extended reporting capabilities, such as Advertising Audits, Analytic Index does incorporate retailer specific data as part of its services. In these cases the data is only used for the specific report being delivered to the client who provided the data. In all cases of client data being used in the system, safeguards are put in place including but not limited to non-disclosure agreements, automated data integrity checks, and enhanced data processing practices to ensure client data is kept confidential and handled by only those authorized to do so. 

Do I need to provide access to my sales, operational, or advertising data to use Analytic Index?

No. Analytic Index does not require access to any client or retailer report data for access to the platform and the majority of report capabilities. The only exception to this is if you opt in to have us perform an Advertising Audit.

What data is required for an Advertising Audit?

The advertising audit process involves the use of retailer advertising console report data. Many retailers have an advertising console that gives access to performance reports on a daily basis. Analytic Index uses this data to evaluate the efficiency of the advertising strategies and provide insights and recommendations on how to improve the efficiency of advertising spend. While each retailer platform is different in the data that is available below is an example of the data used in the advertising audit (Amazon Advertising Console Reports):

• Sponsored Products Search Term Report
• Sponsored Brand Search Term Report
• Sponsored Brand Video Search Term Report
• Sponsored Display Ads Targeting Report

Where are the different sources of data used in Analytic Index?