What reports are needed for the Walmart Ad Audit?
Instructions for which reports are needed for a Walmart Ad Audit and how to download them with the proper settings
Overview
Download the following On-demand reports from the Walmart Advertising Console:
- Item Keyword Performance
- Item Performance
- Placement Performance
- Keyword Performance
Use the following Settings when pulling the reports:
- Attribution Window: 14 days
- Group by: Daily
- Report Period: Last 60 Days
Step by Step
- Navigate to On-Demand Reports page
- Click Request Report Button
- Select the appropriate settings for each report
- Report Type: <select the desired report>
- Attribution Window: 14 days
- Group By: Daily
- Report Period: Last 60 Days
- Click Request Report Button to submit the report to be processed
- Click OK
- Click Download Link for each report to get the CSV file
- Send all files to Analytic Index