Data gaps can sometimes occur at an item level when daily data is being viewed or exported from the system. This happens when an item is no longer meeting any performance thresholds for that day
Data gaps can sometimes occur at an item level when daily data is being viewed or exported from the system. This happens when an item is no longer meeting any performance thresholds for that day (see below for more details about the performance thresholds). On rare occasions some daily gaps can occur when data systems are unable to obtain data for a particular category or keyword. Broad data outages are published in our knowledge base for your reference.
Category Best Seller Rank Threshold
An item must have a best seller rank in the top 100 ranks for the category on the retail platform. This can be achieved at any category level so many items even with fewer unit sales often will meet this threshold.
Search Results Threshold
An item must be observed on page 1 or page 2 either in an organic or sponsored search result slot
Keyword Search Volume Threshold
A keyword must have enough search volume on the retailer platform to be tracked by the Analytic Index system. While this threshold dynamically changes with shopper search behavior, the top 20-40% of the most popular keywords are tracked consistently. We also allow for additional deeper level, but important, keywords to be tracked on a consistent basis and you can contact your account manager for more information about these custom keyword tracking options for your brand.